Lucy Otton

Marketing Director

I’m Marketing Director at Ashley House Printing Company, bringing over 30 years’ experience in design, print and business strategy to our family-run, sustainability-focused business in Devon. With a background in design and agency leadership, I’m passionate about combining creative thinking with technical expertise to deliver high-quality, eco-friendly print solutions.

Lucy looking smart

I’m the Marketing Director at Ashley House Printing Company, a family-run business based in Devon that’s proud to be one of the UK’s most sustainable printing companies. With over 30 years of experience in the print and design sectors, I have had the privilege of helping shape our company into a leader in eco-friendly printing solutions.

Following university-level study in both design and business, I was awarded a BA (Hons) degree in Three Dimensional Design. I subsequently began my professional career as a graphic designer before progressing into roles within marketing and senior management.

I then went on to run my own successful design business, working with clients across the UK. Through these experiences, I have gained a deep understanding of design, print processes, and business strategy.

Outside of work, I love spending time outdoors and enjoy gardening, walking, exercising, music, travelling and socialising with my family and friends.

Experience and Qualifications

  • Experience

    Over 30 years in design and print

Articles by Lucy

Published:

Graphic Design Trends 2026

Design in 2026 is moving back towards the human hand. After a few years of clean, machine-made polish, the mood has shifted, and a lot of that is down to AI. Wh...

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Stack of pale pink fashion publications with oversized black typography and minimalist cover design

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How to start a greeting card business | UK Guide

Starting a greeting card business in the UK is a strong opportunity for designers, illustrators and creative sellers. Success comes from blending originality wi...

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Range of digitally printed greeting cards with varied patterns and colours showcasing print quality and consistency

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Our New Online Print Shop is Live!  

We’ve been busy behind the scenes working on something exciting and it’s finally here! We’re thrilled to announce that the new Ashley House Online Print Shop is...

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A phone with our new online shop loaded onto it showing greetings cards.

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We are a Carbon Balanced Printer

With sustainability at the heart of our business, we’re proud to share that we are officially a Carbon Balanced Printer — this means, when choosing us for your ...

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Beautiful English forest in summer with lush green trees and sunlight, showcasing the natural beauty of a woodland landscape.

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Proud to Support Surfers Against Sewage

As an eco-friendly printing company, we understand the importance of environmental protection, that’s why we ensure that our business, processes, and prod...

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Proud to Support Surfers Against Sewage

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354,000 Trees Planted and Counting

As one of the UK’s most environmentally friendly printing companies, we’re proud to work closely with The Woodland Trust, the UK’s largest woodland conservation...

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354,000 Trees Planted and Counting

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Our Carbon Capture Achievements in 2021

As a green printing company, it goes without saying that we do everything we can to ensure our processes and materials are sustainable, allowing us to keep our ...

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Our Carbon Capture Achievements in 2021

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Proud to be FSC Certified

As an eco-friendly printing company, we go out of our way to ensure our processes and materials are sustainable and are proud to be FSC® Certified – this ...

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Proud to be FSC Certified

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Are You Festive Print Ready?

Dare we say it but…. Christmas is coming! With Autumn here, it’s the perfect time to start planning for the busiest time of year for many, and at As...

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Festive print example featuring a selection of colorful greeting cards, perfect for holiday celebrations and seasonal messaging.

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Plastic Free July

Did you know that this month is also known as Plastic Free July? A global movement helping millions of people become part of the solution to plastic pollution –...

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Plastic Free July

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Love Paper Campaign

As one of the most environmentally-friendly printing companies in the UK, we combine our passion for print with caring for the planet and are proud to work with...

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Love Paper Campaign

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#standwithsmall – Working With Nia Gould

At Ashley House, we are lucky to work with businesses of all sizes, meaning no two days are the same. Whether supporting small independent businesses with their...

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A large collection of work by the artist Nia Gould, including greetings cards and posters.

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Keeping it green with plastic-free print

At Ashley House, we are committed to reducing our carbon footprint and are proud to be known as one of the most eco-friendly printing companies in the UK, going...

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Keeping it green with plastic-free print

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Direct Mail in the Marketing Mix

We recently came across an interesting infographic by Royal Mail Market Reach on the use of direct mail in the marketing mix, and it got us thinking a...

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Direct Mail in the Marketing Mix

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Our 2018 green achievements!

At Ashley House, we’re committed to being as environmentally friendly as possible and are proud to share some of our 2018 green achievements! Find out mor...

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Our 2018 green achievements!

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Proud sponsors of Exeter Living Awards 2019

Exeter Living Awards is one of the biggest dates the city has in the events calendar and is a huge celebration of businesses in and around Exeter. At Ashley Hou...

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People sat at their tables during the Exeter living awards 2019.

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Our 2017 green achievements!

At Ashley House, we’re committed to being as environmentally friendly as possible and are proud to share some of our 2017 green achievements! Find out mor...

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Our 2017 green achievements!

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A tree-mendous day with the Woodland Trust!

At Ashley House, we are proud to be known as one of the most eco-friendly printing companies in the UK. We recognise the importance of environmental protection ...

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A tree-mendous day with the Woodland Trust!

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The benefits of print media in a digital age

In a world where digital marketing has such a strong presence, it’s easy to forget the potential of print, and throw it in the bin marked ‘irrelevan...

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The benefits of print media in a digital age

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6 things we are doing to improve our environment

A forest area the size of 48 football fields is lost every minute. Last year, we planted over 1,494 m² of new woodland trees! That’s a lot of trees. Following o...

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6 things we are doing to improve our environment

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Happy 30th birthday to us!

This year we celebrate being in business for 30 years – where has the time gone? Looking back over all these years of printing got us thinking about something e...

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Happy 30th birthday to us!

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Brochure Design: Five inspiring examples

Padders Brochure:  Creative use of die cutting We love the creative use of a die-cut in this brochure for Padders, a manufacturer of quality British footwe...

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Brochure Design: Five inspiring examples

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Creating a greener world… One page at a time

At Ashley House we believe that we should do what we can to create a greener, cleaner and more sustainable business. Over the years we have made huge strides in...

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Creating a greener world… One page at a time

Our Conservation Partners

World Land Trust
FSC
ISO Logo
Woodland Trust
Woodland Trust Stacked
Forest Carbon

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