Cog Cog Cog Cog handle
LOADING...

< BACK

Top tips for better print design - Part 1

Top tips for better print design - Part 1

1. Step outside of the norm

A4 is often seen as the ‘accepted’ standard size when printing, but don’t get caught up in what everyone else is doing. Try experimenting with different sizes - smaller sizes can easily fit in handbags and are less cumbersome for people to carry in their hands, whilst square booklets can really stand out from the crowd on a display stand.

Box

2. borders aren’t boring

Don’t be scared to experiment with going outside the border. The Human brain is capable of seeing the ‘bigger picture’ - for example, if you cut a quarter or half of the first and last letters off a word, our minds are still able to figure out what the word is. This way your message won’t just get lost in a sea of paper, but will instead be the first thing people see and hopefully pick up.

Box

3. content is king

You can have the best printer in the world, but without high quality photographic content or catchy, well written text, your design will never be given the attention it deserves. Don’t be scared of filters for your images or funky fonts either; remember, design is supposed to be full of creative flair, so go all out and create something amazing. Think of your design as food; you won’t get haute cuisine with second-rate ingredients!

Food

4. bleeding is a good thing!

Now don’t rush for your plasters, this kind of bleeding is the small area on the side of your document that allows your printer to work around any inconsistencies in the paper or design. This is necessary because with the best will in the world, a printer may not always get everything 100% ‘square’, so a small bleed area allows for these errors. Once printing is finished, the bleed area will be trimmed off, meaning your design looks just as you intended! We generally recommend a 3mm bleed area for best results.

5. grab a grid

Grids are a really easy way to get a stunning finish, with very little effort. Don’t just plump for a standard 2 or 3 column set up though, try experimenting with 5, or 7 column grid for some really creative opportunities. Remember, they don’t all have to be the same size, if you can have a mix of different size columns in your design, you can easily create something very eye catching that will be a real talking point!

3 Column Grid

We hope that you have found some inspiration in this, the first of two guides to better design for print. Let us know if you have found this useful, or add your own tips in the comments below! Look out for part two of our guide coming soon, or join our email newsletter list to receive new blogs and tips every month.

Leave a comment:

 

Client Testimonials

A printer you can rely on

"Helpful Holidays have worked with Ashley House for many, many years. They produce excellent quality print combined with great service at a competitive price. They’re a printer you can rely on and we continue to do so. They’re also a pleasure to work with. Highly recommended."

Helpful Holidays

A trusted extension of our team

"I continue to be very impressed with Ashley House’s impeccable service and attention to detail. At Nu-Heat we are rather particular about our brand colours and demand consistently high colour matching standards across all of our print product. Ashley house are a trusted extension of our team here, I can not recommend them highly enough."

Nu-Heat

Delivering high quality print

"Jeff and the team at Ashley House always go out of their way to meet our challenging deadlines, delivering high quality print coupled with great service. It makes a big difference feeling assured your printing will be with you for when it’s needed. Many thanks!"

The Met Office

Great service

"We receive great service from the team at Ashley House. They offer advice and guidance on any project; they're professional, friendly and always competitively priced. "

Blue Chip Holidays

A real passion for each job

"Ashley House have provided an excellent service .. Their attention to detail demonstrates a real passion for each job and has meant that they now feel like an extended part of our marketing team."

Bike Shed Theatre

Passion for quality print

"The continued success of Ashley House is down to many things; passion for quality print, excellent customer service and advice, attention to detail, but over and above is their ability to work as a team to deliver for their clients. For these reasons they are a valued supplier."

University of Exeter

Printers of choice

"We can’t recommend Ashley House too highly - they have been our printers of choice for many years now. We love the fact that they take a huge pride in the quality of their print."

Theatre Alibi

Can't recommend highly enough

"We have worked with Ashley House for many years, we always return to this printing house as their attention to detail is second to none."

Hoopers Department Stores

Exceeding our expectations

"We choose a printing company based on quality, attention to detail, service and great value. The team at Ashley House exceed our expectations every time."

Chewton Glen Hotel and Spa

10 out of 10

"We have been working with Ashley House for a while now and no matter what we throw at them, the result is nothing short of remarkable."

Monkey's Paw Consultancy