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Tips for unique brochure design

Tips for unique brochure design

Printing your marketing material is proving to be the best way to stand out from your competitors! As mentioned in our previous blog; 2017 is the Golden Age of Print, print is now seen as a ‘non-traditional’ marketing method and has been deemed a little out of fashion until recently. Much like Vinyl records, we believe print is undergoing a real resurgence and is back on the increase. Using brilliant quality print for your marketing will allow you to stand out from your competitors by doing something different, and influence your target audience in a unique way.

Designing your brochure is great fun and we're always here to help you with the process! We want you to be able to produce a brochure that people want to pick up and read.

Here are our top tips to give your customers a beautifully presented brochure with all the information they need.

Keep it simple

Don’t be afraid of white space. Keeping your design clean, clutter-free and your text to a minimum, can be highly effective and attractive. You could even go white-on-white and create texture by using embossing for a look that is both trendy and sophisticated.

Functionality

Use your brochure design as an opportunity to play. Think outside the box and use the format to your advantage by considering how your brochure will function once in the hands of your customers. You could include pages that fold out to reveal more, making your brochure more interactive, which never fails to impress.

Use shapes for impact

Try using geographic shapes and colour to create a design with impact. Shapes that use contrasting colours against their background can really stand out and call attention to a particular printed message, or your brochure in general.

Whilst on the subject of shapes, you could try designing a brochure which isn't rectangular or square in shape - how about a circular design? Or perhaps your brochure would look good as a triangle? At Ashley House we can print in any shape you like!

Linear design

Traditionally brochures are printed as booklets, but we are printing more and more brochures that play with the format, and such designs can be hugely effective. Why not design an accordion-style fold out brochure? So that it can be read as a whole rather than flipping from page to page.

Materials

The type of material you use for your brochure can say a lot about your business. Choose something that will give your customers a feel for your company. Using a recycled material will give the impression of your business being environmentally friendly, or if you're a commercial business, you might want a material that is more robust; we have many different options at Ashley House.

Die cuts

Die cuts are an exciting way to intrigue your customers. By creating windows on the cover of your brochure a customer may be able to see part of an image, tempting them to open up and reveal the whole thing. Similarly, die cuts can be used to create accent pages.

Accent pages

Accent pages are a great way to create a design on a blank page to break up the brochure, giving your customers eyes a momentary rest from images and text.

Angular cuts

On the subject of cutting, you could get inventive and create a design that is angular. Not only will your brochure look more interesting, but it could be made to fold out uniquely too, perhaps like an envelope?

Typography

Don’t forget to get creative with your typography. Bold and oversized lettering is a big design trend so far in 2017. You could even try using imagery within your typeface to really catch the reader's eye, or to help convey your messaging.

Print it right

Our final tip is to ensure you put your brochure in the right hands. There's nothing worse than getting a design you're happy with, but when it comes 'off the press' it's no longer looking so hot. At Ashley House we not only provide quality printing services, but design services too. Why not give us a call on 01392 202320, or email hello@ashleyhouse.co.uk. We'd be more than happy to help.

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"Helpful Holidays have worked with Ashley House for many, many years. They produce excellent quality print combined with great service at a competitive price. They’re a printer you can rely on and we continue to do so. They’re also a pleasure to work with. Highly recommended."

Helpful Holidays

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Blue Chip Holidays

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Nu-Heat

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Theatre Alibi

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"We have worked with Ashley House for many years, we always return to this printing house as their attention to detail is second to none."

Hoopers Department Stores

Innovative and reliable

"Having moved our printing and design requirements to Ashley House about three years’ ago my only regret is that we did not do it sooner. Innovative and reliable with a fantastic customer service ethic."

Heavitree Brewery

Delivering high quality print

"Jeff and the team at Ashley House always go out of their way to meet our challenging deadlines, delivering high quality print coupled with great service. It makes a big difference feeling assured your printing will be with you for when it’s needed. Many thanks!"

The Met Office

Passion for quality print

"The continued success of Ashley House is down to many things; passion for quality print, excellent customer service and advice, attention to detail, but over and above is their ability to work as a team to deliver for their clients. For these reasons they are a valued supplier."

University of Exeter

A real passion for each job

"Ashley House have provided an excellent service .. Their attention to detail demonstrates a real passion for each job and has meant that they now feel like an extended part of our marketing team."

Bike Shed Theatre

Exceeding our expectations

"We choose a printing company based on quality, attention to detail, service and great value. The team at Ashley House exceed our expectations every time."

Chewton Glen Hotel and Spa