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The smell of brilliant print!

The smell of brilliant print!

Printed books are wonderful things, and all printed things are wonderful. Flyers, posters, brochures, leaflets - there is something so much more tactile to something printed than there is and ever will be something digital. The feeling of your fingertips sliding across the gloss or grazing across the matte finish, how it feels to flick the pages and feel them ruffle on the pad of your thumb, the three-dimensional object before you looking just as it should do: attractive and whole, the colours and contrasts, the size, shape, thickness, and the weight.

 What you see and what you feel are two pivotal senses in experiencing any object. There is one other sense, though, that is perhaps far more important than you realise, and we all use it when we pick up any printed material, whether we like to admit it or not. Our sense of smell plays an important role in connecting with print. When we think no one's looking, we'll take our brochures or flyers, hot off the press, holding them an inch or two from our noses, and take a deep breath in. They smell so new, so full of promise and potential – our nose is our best judge of printed quality, and we all know the smell of good ink. Combined with the smell of the paper, it's a beautiful scent.

 You can stimulate sight, sound, and touch, with modern technology, but if there's one thing you don't get with being able to view, read, and share everything digitally, its smell, and the amazing feeling that comes with it. Sure, you could sniff the screen of your mobile, tablet, laptop, or desktop - you could sniff any part of it you like - but apart from the smell of burnt plastic (if your device is on it's way to digital heaven), you're not going to get a whiff of much else.

As you stand there with your printed material in hand, taking in the glorious smell of something you are so excited to be physically holding, the experience goes beyond just what you have before you, encompassing the sounds and sights of your surroundings. Whether you are stood in a library with the whispers of librarians and beeps of books being scanned, or a busy printing shop with the loud whirring and groaning of industrial printers, this all plays a part in the sensory experience, and making it unique. The more captivated you are with your surroundings, the more infatuated you are likely to be with your printed material.

Print is completely different, and can be far more fulfilling than digital. The paper stock, the finish, the colour – there are so many dimensions to print that make it so appealing, and the bonus of its satisfying smell are why people will always return to that printed paper option.

Let us excite your senses!

If you're looking for print to stimulate the senses, we'd be glad to help. Give our team a call on 01392 202320 or send us an email.

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Client Testimonials

A printer you can rely on

"Helpful Holidays have worked with Ashley House for many, many years. They produce excellent quality print combined with great service at a competitive price. They’re a printer you can rely on and we continue to do so. They’re also a pleasure to work with. Highly recommended."

Helpful Holidays

Passion for quality print

"The continued success of Ashley House is down to many things; passion for quality print, excellent customer service and advice, attention to detail, but over and above is their ability to work as a team to deliver for their clients. For these reasons they are a valued supplier."

University of Exeter

Exceeding our expectations

"We choose a printing company based on quality, attention to detail, service and great value. The team at Ashley House exceed our expectations every time."

Chewton Glen Hotel and Spa

Great service

"We receive great service from the team at Ashley House. They offer advice and guidance on any project; they're professional, friendly and always competitively priced. "

Blue Chip Holidays

A trusted extension of our team

"I continue to be very impressed with Ashley House’s impeccable service and attention to detail. At Nu-Heat we are rather particular about our brand colours and demand consistently high colour matching standards across all of our print product. Ashley house are a trusted extension of our team here, I can not recommend them highly enough."

Nu-Heat

Printers of choice

"We can’t recommend Ashley House too highly - they have been our printers of choice for many years now. We love the fact that they take a huge pride in the quality of their print."

Theatre Alibi

Delivering high quality print

"Jeff and the team at Ashley House always go out of their way to meet our challenging deadlines, delivering high quality print coupled with great service. It makes a big difference feeling assured your printing will be with you for when it’s needed. Many thanks!"

The Met Office

Can't recommend highly enough

"We have worked with Ashley House for many years, we always return to this printing house as their attention to detail is second to none."

Hoopers Department Stores

A real passion for each job

"Ashley House have provided an excellent service .. Their attention to detail demonstrates a real passion for each job and has meant that they now feel like an extended part of our marketing team."

Bike Shed Theatre

10 out of 10

"We have been working with Ashley House for a while now and no matter what we throw at them, the result is nothing short of remarkable."

Monkey's Paw Consultancy