Brochures have been part of the traditional marketing mix for some time and that’s because they truly are an effective marketing tool for businesses of all sizes, continuing to play a vital part of the marketing mix in a digital age. At a time when it can be so easy to assume digital is the priority for many, it’s important to remember the importance of traditional marketing techniques and combine them with your digital strategy - rather than two separate entities, the two should co-exist and work well together, helping achieve your desired results.
Keep customers in the loop
As a staple in the marketing mix, a well-designed brochure is vital for keeping customers in the loop with your latest products and services. Connecting with a piece of print is much less distracting than scrolling online, offering the opportunity to gain the true attention of your customer. You can also include additional print materials as inserts if required, e.g. leaflets and vouchers, making your brochure an evergreen piece of print to assist with your marketing strategy throughout the year.
Direct contact with customers
If you have a customer database, using direct mail to put your latest brochure directly into the hands of your loyal customers is a great way to keep in touch, especially with those who aren’t as familiar or active on digital channels. If you have a physical business, you can also strategically place brochures at till points, entrances, waiting areas… anywhere customers will find them - allowing them to pick one up to read later and discover more about your business in their own time.
Drive website traffic
If someone flicks through a copy of your brochure, it can help direct them to your website - making them a great way to work with your digital marketing by boosting your website traffic and increasing your conversion rate. Whatever your goal, brochures can encourage customers to take your desired call to action, whether that’s getting them to visit your website or connect with you on social media, bridging the gap between print and digital is perfect for keeping in touch with your customers and keeping them engaged.
Unlike costly and competitive online advertising, when it comes to printing brochures, the cost per brochure is extremely cost-effective, especially when placed as a large volume order. Whether it’s a seasonal brochure or something produced annually, look at brochures as a long term investment to help your business achieve your ongoing sales targets or goals. In addition, a quality printed brochure is much more likely to be kept hold of and circulated further, meaning it’s seen by more than just the initial reader.
We’ve said it before and we’ll say it again - print is certainly not dead!
At Ashley House, we know how to create eye-catching brochures that stand out from the crowd using a range of unique binding options and impressive techniques. If you’re in need of a little inspiration for your next brochure, take a look at our brochure portfolio.