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The emotional power of colour

The emotional power of colour

Psychologists have known for many years that people respond in an emotional way to different colours. The fact that red feels vibrant, passionate and exciting, whereas white feels peaceful, pure and sterile will be a surprise to no one. What is not so often considered, though, is the way that brands can use the emotional power of colours to connect with their customers and communicate messages in far more subtle ways.

We have compiled a graphic below showing how leading companies are using the emotional power of colour to communicate the personality of their company. Other companies like Google have sought to ‘cover all the bases’ by using a range of bold colours.

How do your corporate colours fit into this? Are you communicating the right personality for your company with your marketing colour choices?

Brilliant colours at Ashley House

At Ashley House we understand the power of colour, and are able to offer expert advice on how to ensure that your branding and print materials have the emotional impact that you seek. We have decades of experience in ensuring that the print we produce has true, vibrant colours across any format and paper stock. Our HP Indigo digital press produces an unbeatable depth of colour, that far exceeds what had been possible in digital printing.

Ask us how we can help you to create print that really moves your customers to action.

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Client Testimonials

Delivering high quality print

"Jeff and the team at Ashley House always go out of their way to meet our challenging deadlines, delivering high quality print coupled with great service. It makes a big difference feeling assured your printing will be with you for when it’s needed. Many thanks!"

The Met Office

A trusted extension of our team

"I continue to be very impressed with Ashley House’s impeccable service and attention to detail. At Nu-Heat we are rather particular about our brand colours and demand consistently high colour matching standards across all of our print product. Ashley house are a trusted extension of our team here, I can not recommend them highly enough."


Passion for quality print

"The continued success of Ashley House is down to many things; passion for quality print, excellent customer service and advice, attention to detail, but over and above is their ability to work as a team to deliver for their clients. For these reasons they are a valued supplier."

University of Exeter

Exceeding our expectations

"We choose a printing company based on quality, attention to detail, service and great value. The team at Ashley House exceed our expectations every time."

Chewton Glen Hotel and Spa

A printer you can rely on

"Helpful Holidays have worked with Ashley House for many, many years. They produce excellent quality print combined with great service at a competitive price. They’re a printer you can rely on and we continue to do so. They’re also a pleasure to work with. Highly recommended."

Helpful Holidays

Printers of choice

"We can’t recommend Ashley House too highly - they have been our printers of choice for many years now. We love the fact that they take a huge pride in the quality of their print."

Theatre Alibi

Great service

"We receive great service from the team at Ashley House. They offer advice and guidance on any project; they're professional, friendly and always competitively priced. "

Blue Chip Holidays

10 out of 10

"We have been working with Ashley House for a while now and no matter what we throw at them, the result is nothing short of remarkable."

Monkey's Paw Consultancy

A real passion for each job

"Ashley House have provided an excellent service .. Their attention to detail demonstrates a real passion for each job and has meant that they now feel like an extended part of our marketing team."

Bike Shed Theatre

Innovative and reliable

"Having moved our printing and design requirements to Ashley House about three years’ ago my only regret is that we did not do it sooner. Innovative and reliable with a fantastic customer service ethic."

Heavitree Brewery