The Finalists for the Print, Design and Marketing Awards for 2016 have been released, and we’re delighted to announce that we are finalists in two categories! The Print, Design & Marketing Awards are national awards, highlighting excellence within the printing industry.
BEST PRINTED MARKETING COLLATERAL
Our printed collateral focused on our recent website launch has been classified as a finalist in the Best Printed Marketing Collateral category. To alert our customers of our new website launch, we created an eye-catching invitation for customers to view the new website and posted the invitation in a gold envelope to match the movie-premiere theme of the launch. The invitation sits alongside a range of materials including sample packs, folders, calendars, and exhibition signage.
BEST USE OF SOCIAL MEDIA
To coincide with the website launch, we commissioned an animated launch trailer for use on social media. This short video featured the cartoon animals we use in our branding, watching the website shown on a movie screen.
We created a campaign to share the launch video and related images throughout the social channels and had great feedback from the online communities. You can see the video on our Youtube channel. This campaign has also been listed as a finalist for best use of social media.
The award ceremony is held in London on 30th June 2016. Wish us luck!