Cog Cog Cog Cog handle
LOADING...

< BACK

Print is not dead!

Print is not dead!


As the world becomes increasingly reliant on technology, some businesses are putting all their eggs in the digital basket. You’ve probably heard the phrase ‘print is dead’, when in reality, it’s evolving faster than ever. Print can work hand in hand with digital to not only complement it, but enhance it too, meaning as much as the print dooms-dayers want or predict, print isn’t going anywhere. It will continue to be an important and effective marketing tool for a long time.

The Print Experience

Print has always been about the physical experience and sometimes, is simply the best thing for the job. Most people prefer the physical experience of flicking through a print catalogue or brochure for example, rather than a digital version. The other great thing about print is that it often sticks around for a while, whether on a coffee table at home or in an office meeting room… it gives people the opportunity to relax and dip in at their leisure, enjoying that unbeatable fresh print smell as they flick between the pages.

Make It Personal

On the back of the print experience, many use the power of personalised print to make their customers feel valued. This technique can be applied to a variety of print products to create something unique for the audience, but of course relies on pre-existing customer knowledge to be successful. Most people are familiar with being targeted online with sponsored adverts or content based on their online behaviour, but many recognise that personalised print takes a lot more thought and preparation. Not only this, but it’s proven that engagement, response and conversion rates are higher when customisation is used, in both print and digital marketing.

Stand Out From The Competition

With many choosing to reduce their use of print, arguably now is the time to embrace it! It’s quick and easy to be present online, but also overcrowded. Offline opportunities mean competition is reduced and audiences more targeted, because unlike digital content and ads, print comes with spacial limitations, often requires quality content control and budget - all of which assist the credibility of print in comparison to something published online. It’s important to experiment with the latest tools and technology to keep your print evolving. The more creative the print, the more people are likely to pay attention. 

Get In Touch!

There’s no time like the present to start thinking about how you can use print to really wow your audience. If you need a hand producing unique print, give us a call on 01392 202320, or email hello@ashleyhouse.co.uk and we’ll be happy to help! 


Leave a comment:

 

Client Testimonials

A printer you can rely on

"Helpful Holidays have worked with Ashley House for many, many years. They produce excellent quality print combined with great service at a competitive price. They’re a printer you can rely on and we continue to do so. They’re also a pleasure to work with. Highly recommended."

Helpful Holidays

Innovative and reliable

"Having moved our printing and design requirements to Ashley House about three years’ ago my only regret is that we did not do it sooner. Innovative and reliable with a fantastic customer service ethic."

Heavitree Brewery

Delivering high quality print

"Jeff and the team at Ashley House always go out of their way to meet our challenging deadlines, delivering high quality print coupled with great service. It makes a big difference feeling assured your printing will be with you for when it’s needed. Many thanks!"

The Met Office

A trusted extension of our team

"I continue to be very impressed with Ashley House’s impeccable service and attention to detail. At Nu-Heat we are rather particular about our brand colours and demand consistently high colour matching standards across all of our print product. Ashley house are a trusted extension of our team here, I can not recommend them highly enough."

Nu-Heat

Printers of choice

"We can’t recommend Ashley House too highly - they have been our printers of choice for many years now. We love the fact that they take a huge pride in the quality of their print."

Theatre Alibi

Can't recommend highly enough

"We have worked with Ashley House for many years, we always return to this printing house as their attention to detail is second to none."

Hoopers Department Stores

Exceeding our expectations

"We choose a printing company based on quality, attention to detail, service and great value. The team at Ashley House exceed our expectations every time."

Chewton Glen Hotel and Spa

Passion for quality print

"The continued success of Ashley House is down to many things; passion for quality print, excellent customer service and advice, attention to detail, but over and above is their ability to work as a team to deliver for their clients. For these reasons they are a valued supplier."

University of Exeter

Great service

"We receive great service from the team at Ashley House. They offer advice and guidance on any project; they're professional, friendly and always competitively priced. "

Blue Chip Holidays

A real passion for each job

"Ashley House have provided an excellent service .. Their attention to detail demonstrates a real passion for each job and has meant that they now feel like an extended part of our marketing team."

Bike Shed Theatre