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2017 is the Golden Age of Print Marketing!

2017 is the Golden Age of Print Marketing!

With the recent emergence of online marketing, it is easy to assume that 'print is dead'. Some may say that digital marketing has taken over! A lot of focus is given to channels such as social media and email marketing. However, we believe that there has never been a better time to make use of brilliant quality print.

Here are 5 reasons why 2017 is the golden age of print!

What’s old is new again 

Blogging, social media, web articles and email newsletters are all very ‘traditional’ marketing techniques, while print is now ‘non-traditional’ and used a lot less. In our opinion, there’s never been a better time to utilise print to your brand’s advantage, because what excites consumers is what is not being done by everyone. They want to see something different. 

Stand out from your competitors 

To stand out from the rest, your brand should strive to be different: now that fewer people are using print, it has become gold dust and everyone is more likely to get excited about it. 

Print gives people the chance to switch off from technology and discover your brand through a different medium. 

Fewer people using print also means there’s less to read or look at, giving your brand more of a chance to grab consumers’ attention and with fewer comparisons.

Print gives your brand more value 

We’re so conditioned to digital marketing but it is very disposable, which means it could easily be forgotten about. In comparison, print takes time and care: it is generally a longer creative thought process. For this reason, consumers may think along the lines of, ‘If they’ve taken the time to print, it must be valuable’.

Print allows people to disconnect from technology

More and more people are finding that they are constantly looking at a screen: this can get quite overwhelming for us. More people are wanting to switch off from the digital media world. Engaging in printed material gives people the opportunity to do this, while still learning about new brands.

Receiving print marketing through the door may be the breath of fresh air that someone is looking for...

We’re not asking you to say no to digital marketing but now is the time to invest in print to stand out from the rest! 

Print has more power by engaging more senses

The more senses you can engage, the greater the impact you will have on consumers. Print engages far more senses than digital media!

Holding physical print in your hands, whether it is a book, poster, brochure, wedding invitation, business card or a letter, awakens your senses. You hang on their every word; you feel the quality of the materials before you and the subtle, unique 'fresh print' smell helps to feed your imagination. Truly exquisite print grabs attention in a way that digital media can only dream of, and while digital media has grown over recent years, it will never offer the emotive delight, nor the longevity of print.

To find out more about the power of print, read our blog post here.

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Client Testimonials

A printer you can rely on

"Helpful Holidays have worked with Ashley House for many, many years. They produce excellent quality print combined with great service at a competitive price. They’re a printer you can rely on and we continue to do so. They’re also a pleasure to work with. Highly recommended."

Helpful Holidays

Can't recommend highly enough

"We have worked with Ashley House for many years, we always return to this printing house as their attention to detail is second to none."

Hoopers Department Stores

Passion for quality print

"The continued success of Ashley House is down to many things; passion for quality print, excellent customer service and advice, attention to detail, but over and above is their ability to work as a team to deliver for their clients. For these reasons they are a valued supplier."

University of Exeter

Printers of choice

"We can’t recommend Ashley House too highly - they have been our printers of choice for many years now. We love the fact that they take a huge pride in the quality of their print."

Theatre Alibi

Delivering high quality print

"Jeff and the team at Ashley House always go out of their way to meet our challenging deadlines, delivering high quality print coupled with great service. It makes a big difference feeling assured your printing will be with you for when it’s needed. Many thanks!"

The Met Office

A real passion for each job

"Ashley House have provided an excellent service .. Their attention to detail demonstrates a real passion for each job and has meant that they now feel like an extended part of our marketing team."

Bike Shed Theatre

Great service

"We receive great service from the team at Ashley House. They offer advice and guidance on any project; they're professional, friendly and always competitively priced. "

Blue Chip Holidays

Innovative and reliable

"Having moved our printing and design requirements to Ashley House about three years’ ago my only regret is that we did not do it sooner. Innovative and reliable with a fantastic customer service ethic."

Heavitree Brewery

Exceeding our expectations

"We choose a printing company based on quality, attention to detail, service and great value. The team at Ashley House exceed our expectations every time."

Chewton Glen Hotel and Spa

A trusted extension of our team

"I continue to be very impressed with Ashley House’s impeccable service and attention to detail. At Nu-Heat we are rather particular about our brand colours and demand consistently high colour matching standards across all of our print product. Ashley house are a trusted extension of our team here, I can not recommend them highly enough."

Nu-Heat